Oscillot
INTRODUCTION
Oscillot is an Australian made and owned cat-proof fence, designed to keep your cats safe in your backyard. Working on a spinning paddle cat fence system, Oscillot is regarded as the number one cat proof fence in the world. Bluegum Creative was tasked with helping build their social media presence with a specific goal of growth across Facebook and Instagram.
SERVICES
Social Media Marketing
Oscillot followers grew by 925% across Instagram and Facebook.
WHAT WE DID
We developed an entertainment strategy to connect with viewers (after all, who doesn’t love a cat video!) and transformed their social presence with engaging User Generated Content. We opted for content of real cats attempting the Oscillot system, sprinkled with a mixture of hilarious cat videos and memes. Our entertainment pillar strategy cemented Oscillot as the go-to-page for all cat related content.
results
Oscillot followers grew by 925% across Instagram and Facebook resulting in a united community of cat lovers from across the nation. Through increasing brand loyalty and awareness, we were able to drive sales online and connect with new Oscillot customers.
With our success in Australia, we then expanded our marketing into Oscillot UAE and Oscillot North America. Our team implemented a similar content entertainment strategy using brand identity pillars to distinguish between the different regions of Oscillot.