Million Dollar Tradies is a leadership and business growth program targeted at business owners in the construction industry. MDT was created to help trade business owners grow and build effective systems, implement procedures to attract and keep good staff as well as find and win more profitable work. Our job? Social media and lead magnets.

Bluegum Creative was brought on board to help build their social media platforms as well as help develop lead magnets for their coaching programs. Our team partnered with creatives to help coordinate and produce high quality video content for advertising and social media content.

Through tapping into the pain points of their ideal customer, we drove over 500 targeted customers to a high ticket training program with Meta advertising. Impressively, we were able to increase impressions from 200 per week to over 100 000 with a targeted social media plan across Facebook, Instagram, LinkedIN and SEO blogs. These strategic campaigns resulted in new clients for their coaching programs and helped curate social proof with a strong social media presence. The systems put in place helped build the framework for future leads and targeted client relationships.