Bluegum Creative joined forces with Naked Wines to collaborate on several B2B campaigns. Naked Wines connects and funds independent winemakers across Australia and NZ to deliver wine directly to consumers. Through cutting out the middleman, you’re able to enjoy better wine for less money.

The two projects we worked on included a lucrative gift card opportunity and SWAP project. For the initial campaign we organised Naked Wine gift cards to be connected with an ideal partner with matched synergies between their demographics. Our team then assisted in creating exclusive EDM’s and co-branded gift cards with a monetary reward for every offer redeemed. The gift cards were extremely well received by customers and provided a “Surprise/Value Add’ to their purchase.

Our second SWAP campaign saw gift cards being distributed into the Naked Wines packs. From organising the gift card design to distribution, our team helped coordinate 2000 gift cards to be sent out across NSW and VIC. The success of this campaign saw the launch of a newly developed B2B gift card program, furthering our client’s marketing acquisition achievements.