Bluegum Creative was brought on board to help kick-start the marketing efforts of the newly launched skincare range, Enca Skincare. A gentle yet effective skincare designed to help acne prone skin. The objectives were to showcase the versatility of the skincare and how its natural properties meant it was able to be used on both young and mature skin. 

With User-Generated-Content ads increasing ROAS by a staggering 40% against branded assets (videos and images), we immediately knew UGC was an important pillar of this marketing strategy. We engaged creators who had acne prone skin to showcase the use of the skincare as well as a variety of tweens, teens, millennial and over 50 women.

We also connected with several high level influencers. These included Australian Supermodel of the Year Bella Fernandes to showcase the product for celebrity style endorsement. The variety of talent helped drive a wave of brand awareness and sales for the newly launched Enca Skincare range. 

Our vision was to create authentic content, which steered away from perfectly designed brand ads to real life content customers would find relatable. Whether it was tapping into becoming a part of a tweens first skincare routine or helping millennial mothers with their hormonal acne, our team connected with relatable beauty and lifestyle creators across Instagram and Tik Tok. 

For the highly aesthetic content needed for the website, we hired several photographers to deliver high quality product shoots to use across Enca Skincare’s website and print media.