Australian owned Belle Fever specialises in creating high quality, affordable, personalised jewellery. Their timeless collection caters to those looking for jewellery which is sentimental and precious with stylish and unique features to embody their personal style. Included in their range are classic Name Necklaces, Family Tree designs and Mini urns adorned with the names, messages, handwritten notes and even photos of their loved ones.  

Belle Fever wanted to boost their presence in the motherhood niche, right before Mother’s Day. For this campaign, we identified creators who not only matched Belle Fever’s target market, but also had a strong connection with their audience. Bluegum chose emotive storytelling as the pillar of this campaign due to sentimental value of the jewellery (as well as the impressive 30% boost of conversions usually seen with emotionally driven content). We wanted to position Belle Fever as the go to place for Mother’s Day and birthday gifts with heartfelt messaging and authentic reviews. 

Our partnership choices included 9 paid influencer collaborations who ticked all of our boxes- high engagement, quality content and a sense of community on their page. These hand picked creators were to show how personalised jewellery can be worn by every mother, ranging from your favourite and relatable go-to mum page Sarah Kearns to fashion icon and mother Helen Chik. The interlinking component was the love for their family, showcased in their individual style. 

We then gifted 40 micro motherhood influencers personalised jewellery, created with their own personal messages and names. These creators had strong ties to their audience and an ability to create content driven for a millennial audience. For this campaign, they helped spotlight the reason behind their chosen personalised jewellery and why their audience should choose Belle Fever as their gifting option for upcoming events.